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8 ways to boost your visibility on LinkedIn

Written By MK Career Solutions
Reading Time: 15 minutes

LinkedIn is a powerful platform for professionals to network, showcase their skills, and build their professional brand. However, with millions of users on the platform, standing out from the crowd can be challenging.

In this blog post, we’ll discuss eight proven tips to help your profile get found by the right people on LinkedIn.


Make sure your profile is complete

The first step to boosting your LinkedIn visibility is to ensure your profile is complete. A complete profile includes filling out all sections of your profile, including your summary, experiences, education, skills, and recommendations.

A complete profile gives people a better understand of who you are and what you do. This makes it easier to determine whether they want to connect with or engage with your content.

For example, a clear summary section can provide a clear overview of your background and expertise, while detailed information about your experiences and education can showcase your qualifications.

A complete profile is more likely to appear in searches, so take the time to fill out your profile as completely as possible.


Use the right keywords

As mentioned above, using relevant keywords in your profile is crucial for appearing in searches.  In particular, keywords should be placed in your headline and career experience sections, enabling you to rank higher on search results within LinkedIn.

Once you are visible on the search suggestions, your headline is the first text a person will see when they come across your profile—having the right keywords that instantly allow someone to understand what you do.

Consider the words your ideal visitor would use to find someone like you and incorporate them into your profile.


Use a personalised LinkedIn URL

Your default LinkedIn URL will contain your name and a series of random letters and numbers. By customising your URL to your name, you increase the chances of your profile showing up higher on search engines such as Google and Bing.

Having a personalised URL also provides a more professional appearance – It shows that you have taken the time to customise your profile and highlights your attention to detail.

Additionally, it adds to your credibility on LinkedIn. It shows that you are an active user and take your LinkedIn profile seriously.


Follow companies in your target industry

The LinkedIn algorithm will make connection recommendations based on shared interests and connections. By following the company pages your ideal demographic follows, you increase the chances of showing up as a recommended connection to others.

Additionally, LinkedIn’s algorithm uses company pages to make connection recommendations based on shared interests, which means that if you follow a company that your ideal demographic also follows, you increase the likelihood of showing up as a recommended connection to other people.

Following companies can also help you stay up-to-date on industry news and trends. By engaging with the content these companies share, you demonstrate your knowledge and expertise in your field, increasing your visibility and credibility.


Post content

Posting content that adds value is the most effective way of becoming visible to your existing connections and broader network. If your connections enjoy your content, they will want to visit your profile and connect with you.

When your second-degree connections see your content, they’ll also be able to view others’ positive interactions with you, which adds to your social proof and authority on the topic. This can encourage more people to engage with your content and connect with you on the platform.

Video content performs best, followed by written content accompanied by a post, so aim to target those two modalities for maximum impact. Make sure to tag relevant individuals or companies in your posts to increase their reach.

Publish articles on LinkedIn

Publishing articles on LinkedIn is a great way to showcase your expertise and work to current and future connections. Articles are archived by LinkedIn, meaning that readers can easily browse through the rest of your articles without changing the page.

Articles often generate more engagement than regular posts, as they tend to be more in-depth and thought-provoking. As a result, a good quality article can help you attract more comments, likes, and shares, which can increase your visibility on the platform.

Unlike posts, LinkedIn articles are indexed by search engines, meaning they can appear in search results outside of LinkedIn.  Published articles can help you attract new connections and followers searching for information about your industry or expertise.

Engage with other people’s content

Engaging with others on LinkedIn by commenting on their posts, sharing their content, and sending them personalised messages is a great way to build relationships and increase your visibility.

When you engage with other people’s content, they are more likely to reciprocate and engage with your content in return. Frequent engagement can lead to a snowball effect, where more and more people engage with your content and share it with their networks.

Most importantly, by leaving thoughtful comments and sharing valuable insights, you can show your expertise and interest in the same topics, leading to further conversations and connections.


Join groups

Joining groups relevant to your industry or interests allows you to connect with a more targeted audience. As a result, your posts, comments, and profile are more likely to be seen by people interested in what you say.

Most LinkedIn groups allow members to post and share content and engage with others by commenting and liking posts. By being an active group member and engaging with other members’ content, you increase your visibility within the group and their networks.

Specialist groups can also help you to network with other professionals in your industry or with similar interests. Connecting with others in the group and building relationships increases the chances of being recommended or referred to others in their network.

Are you ready to be more visible?

In conclusion, by implementing these eight tips, you can boost your visibility on LinkedIn and increase your chances of connecting with your ideal audience. Remember to keep your content relevant, engage with others, and stay active on the platform. With the right strategy, LinkedIn can be a powerful tool for building your professional brand and expanding your professional network.

Are you ready to take your LinkedIn visibility to the next level? Our LinkedIn optimisation package can help you stand out and attract the right opportunities.

With a customised strategy tailored to your unique goals, we’ll help you optimise your profile, create compelling content, and build valuable connections.

Contact us today to learn more and get started!


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